Wordless.
Scrabulous shut down today. Why? Because Hasbro has decided to send them a take-down notice, sue them, and just generally be really crappy. I sent them a nastygram earlier. Here is their response. Enjoy:
“Hi HB,
We understand your passion for the SCRABBLE brand. In fact, we have been hard at work creating a variety of great new ways to enjoy SCRABBLE, from the classic board game, to playing in the digital space on the iPod, iPhone, pogo.com online game site, and now, social networking on Facebook.
Some people have asked us why we couldn’t coexist with Scrabulous, and compete head-to-head. In the toy and game business, we have many legitimate competitors, and we welcome healthy competition as our industry strives to provide the best entertainment value for consumers everywhere. Scrabulous did not represent legitimate competition. Scrabulous was an infringement, it was unlawful, and we took the necessary action, similar to what the recording industry did when kids were posting music to illegal sites and allowing their friends to copy the music for free.
As you know, Hasbro filed suit on July 24 to protect our intellectual property rights. However, in deference to SCRABBLE fans like you, we waited to take this action until we had an authentic alternative to offer players. We know that many of you are closely scrutinizing the new SCRABBLE application developed by Electronic Arts. Please note that this application remains in a beta stage on Facebook, and both EA and Hasbro are monitoring feedback from fans, which will help us as we continue to improve the experience leading up to the official launch scheduled for the first half of August.
In closing, we want you to know that SCRABBLE is a very important game and brand for Hasbro. We value the passion of our fans, and we promise that we will continue to innovate in providing the best SCRABBLE experiences possible.”
So there you have it. The problem isn’t that Scrabulous was awesome, it was that Scrabulous was ILLEGAL. Just like those kids that post music ILLEGALLY. (Damn kids.) And remember – the official SCRABBLE game on Facebook isn’t sucky and broken… it’s the BEST SCRABBLE EXPERIENCE POSSIBLE. I know because Hasbro told me.